The Internet is a game-changer. It is your opportunity to create an online presence that will accelerate the growth of your business. You have to manage your presence to maximize your local visibility.
Google says potential clients/customers visit several websites before they initiate contact with a select few.
A first impression is formed during the initial 10 seconds.
First impressions impact the amount of time visitors spend on you and your competitor’s websites. The longer prospects stay on websites, the higher the probability they will initiate contact with you (or your competitor).
Juniper’s custom, lead generation websites create first impressions that increase time on site and convert more visitors into qualified leads.
Proospective clients and customers visit websites seeking information about business and industry topics. They gather information and compare what they see to information on competitor websites.
This is virtual marketing at a high level. Your Juniper website is your online voice that provides compelling reasons why visitors should give up their anonymity and contact your business for initial consultations.
The best websites create connections between the firms that own them and their ideal types of visitors. The ability to create these connections is what separates productive websites and websites that are sales brochures.
The more you personalize the content on your website and your communications with potential clients the more leads your website will produce. People are inundated with generic content that has nothing to do with them or their interests.
There are offers that produce leads and there are offers that are ignored by website visitors. The key is to produce offers that resonate with ideal types of clients. For example, if you’re a financial advisor, an eBook that solves a frequent financial pain point.
The purpose of the brief is to get an accurate definition of your business and growth goals. The client explains their business, target audience and the goals of the website – is it supposed to wow a young visitor with exciting imagery and modern videos? Or is its function to allow no-nonsense online shopping for an average parent?
Through research and brainstorming sessions, Juniper will outline ideas and concepts for the website that would fit the client’s specifications. An important part of this is usually the information architecture, which basically defines how the content will be structured throughout the website and how a visitor will access it.
This is the step where the website starts to take shape. Juniper will now have all the data needed to start working on the actual look of this project. Depending on the size and scope of the project, we select several pages to be designed and shared with the client, along with a style guide for the overall website.
Once the designs are approved both internally and by the client, we move into development. WordPress is generally our content management system (CMS) of choice – along with about half the internet. It’s mobile friendly and, most importantly, easy for our clients to update and maintain post-launch and into the future.
Quality Assurance is a vital role after development development is complete. At this stage we test everything internally, and allow the client an opportunity to test the site fully before launch. This allows us to pinpoint specific issues directly on the live (staging) site, and keeps the testing phase of work as efficient as possible.
Finally, we flip the switch and the website is live! We make it sound so simple but it’s a refined process that ensures both a smooth launch and smooth handoff to the client for ongoing management. With all clients, we run through a comprehensive content management training, demonstrating how to update content and manage the site internally.