Transform your brochure website into an infrastructure for new business.
Strategic Website Development for Your Medical Organization
Your website is the cornerstone to your online presence: it builds credibility, establishes trust, and guides your visitors along their journey to becoming patients. But that’s just the beginning…
We’ll start with the assumption that you have a website for your practice. You know what they say about assumptions, though, so if you don’t already have a dental website, please contact us today to get one! If you do have a website, here are some questions for you: How old is your website? Is it responsive? Has it been optimized? How often does it get updated?
An infrastructure for new business
Your website is more than a foundation for commerce: it’s the anchor of your practices identity, a resource for prospective patients, and a home for thoughts, ideas, and inspiration. Above all, it’s the north star of your business, the destination for every patient at some point in their journey.
Patients now prefer to complete most of their decision-making process without ever calling your practice. A good website acts like sticky paper while your patients hide behind the anonymity of the internet by keeping them within your ecosystem until they’re ready to buy.
97% of your website visitors aren’t ready to buy. So practices that consistently capture more leads than their competitors do so by creating a system within their websites– an infrastructure– for converting casual visitors to consultations, even when they sleep.
Web Development Process
At Juniper, web development is a holistic process. Our websites don’t only look great, they also perform. From the start, we consider your content strategy, information architecture, user-pathways and how to market your site to prospective patients.
To end up with a website that works — one that reflects your practice, attracts a crowd, and encourages visitors to contact you — you need to trust Juniper to do what they do best: in-depth planning that includes:
- Competitive analysis: Identifying and analyzing the competition in your area
- Keywords: Researching the most profitable keywords for your specialty
- Topics: Defining the content topics from those critical keywords
- Sections: Creating a list of sections and headings for your website
- Content: Writing outstanding content that’s relevant to your audience
- Optimization: Optimizing your content based on the critical keywords
This stage also establishes the requirements for your website and helps you understand what to expect all along the way. Website development for medical practices takes a team of experts, and that’s exactly what you get with Juniper Consulting Group.
Website design matches the online screen to the personality of your practice. For example, your website can be comforting and professional, inspiring trust in the people who visit. In the wrong hands, though, your website can turn out to be more sterile and clinical than you intended. That’s the value of relying on expert web designers who specialize in online medical marketing.
Your design takes several steps, from simple wireframes to full-color representations. This design process includes:
- Developing the information architecture (the hierarchical structure) of your website
- Determining the colors, fonts, imagery and icons
- Designing the visitor experience with the website layout and navigation ergonomics
- Integrating the new content seamlessly
The combination of these elements forms the overall website design. As you can tell, it’s more than the visuals; website design draws on all the expertise of website development for medical and healthcare practices. The visuals have to serve a purpose; everything has to improve the usability of your site.
Once you’ve approved the design, we begin writing the code to implement the design. This stage involves the meat and potatoes of website development, when your design comes to life.
The process usually starts with developing your home page. Considered by many a landing page because it’s often the first page your visitors see, your home page gets special treatment. It sets the tone for the rest of your website.
Your other pages follow. How many pages your site has is determined in the Planning phase. Common interior pages include descriptions of patient conditions and the treatments you offer. Other pages in your online medical marketing website may include video, ecommerce and interactive elements.
During certain milestones in the development phase, you can review your website-in-progress and share feedback. The website isn’t yet live to the public, but you get a special password-protected link so you can watch your website come together.
Your prototype website is the alpha website. The next phase, called the beta, puts your site through its paces for testing. At this stage, our team adds the finishing touches to your website and ensures that everything works properly.
Your website goes through an array of tests. The team tests your site on all supported electronic devices (such as computers, laptops, tablets and smart phones) and all supported web browsers (such as Chrome, Firefox, Internet Explorer and Safari).
Validating code is also a vital part of testing. It ensures that your website complies with web development standards. Again, it’s best practices for search engine optimization for healthcare practices that ensures your website works great no matter how your patients find it.
The pinnacle of website development is the launch of your new website. Your new site, with all its new content and its new look and feel, replaces your old site. This process is accomplished in a way that minimizes the chance that any communication and information gets lost in the shuffle.
In fact, your old site isn’t deleted until the Juniper team is satisfied that everything’s working properly. It’s a process that must be done right, with all the I’s dotted and the T’s crossed. Online medical marketing begins with a fully functional website.
When you want a website, don’t settle for a yellow pages entry. Demand a marketing tool that works for your practice 24/7. A fully supported website delivers an attractive ROI, keeping a steady stream of patients coming into your practice.
Just like your automobile, home or business, professional websites need to be maintained. Support not only includes fixing your website when pages or elements break, but also improving and updating content to your site. An active site attracts attention from both your audience and the search engines.
Website support and maintenance can be time-consuming, especially when it’s not your specialty. Concentrate on your medical practice and leave the online medical marketing to the experts at medical marketing.
The cornerstone to your online presence
38% of people will stop engaging with a website if the content/layout is unattractive
80% of people will stop engaging with content that doesn’t display well on their device
40% of website users abandon a website that takes more than 3 seconds to load
75% of people will judge the credibility of your business based on your website alone
~ Stanford University
“Thank you Juniper! With your help we are able to retain 75-80% of the inquiries we receive, as compared to before when we were losing 45% of the patients who called or emailed for appointments. We have restructured our office staff, increased our leads and client retention. Our ROI has been going up every week since we restructured, retrained, and started the practice.”
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Frequently asked questions
Gone are the days when a beautiful website could differentiate your practice from the competition. Today, everyone has a beautiful website. But not everyone has the substance inside that website to meet the expectations of their patients, like information, emotion, visuals, and experience.
We build all of our websites on WordPress, the same CMS as the New York Times, National Geographic, and Forbes magazine. In fact, WordPress is the most widely used CMS in the world, powering a staggering 26% of the web. It’s easy to manage and update on your own, too.
30-60 days. But this requires due diligence on the clients end, too. For example, if the client misses important deadlines for sending content to design, the launch date can get pushed back. But if both parties deliver on schedule, you’ll have a brand new website in 30 days.
100% owned after you pay. We won’t hold you hostage with a monthly lease for a site you already paid for (yup, it happens). Once you pay for your site, it’s all yours, even if we part ways- the graphics, the content, the plugins… everything.
A lot! Every website design is a collaborative effort, and we want to ensure your new website reflects your brand identity, personality, style, and audience. So we include you on everything, from colors and fonts to function and features.
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Do you want more patients calling your practice?