Search Engine Optimization (SEO)
When it comes to medical digital marketing, search engine optimization (known colloquially as SEO) is the gold standard. It’s the means by which your medical practice turns up on the first page of the top search engines like Google, Bing and Yahoo.
Discover new patients, discovering you
SEO is the art of finding and fulfilling patients needs during the research phase of their journey, because 4 out of 5 will use search to find, compare, and qualify your practice. What’s the cost of a #1 ranking two years later? Free. Unlike paid advertising, the money you invest in SEO will keep attracting and converting qualified patients for years to come, reducing your cost per lead a little more every day.
Our Approach to SEO
Based on our experience, we have a complete understanding of what works for keyword targeting, and more importantly, what converts into patients and procedures.
Junipers approach to great SEO is defined by three items:
- Research & strategy
- Infrastructure set-up & optimization
- Unique and quality content updated on a regular basis
Google and Bing are constantly changing their algorithms, which can potentially affect where your medical practice ranks on a search result page. Let us worry about your rankings while you worry about taking care of patients.
Our 5 step SEO process ensures that your practice or organization gets the most out of our services.
Discovery exercises: Share your subject-matter expertise and business goals with our team in five quick and easy discovery exercises. No time wasted.
SEO audit: Uncover immediate wins with long lasting results, like improving website performance and structure, cleaning up the backend of your site, and rewriting thin content.
Competitive analysis: Prevent failures and expedite success by identifying what has and hasn’t worked for your competitors.
SEO strategy: Define a list of priorities by making hard choices now about what we will and won’t pursue. And chart the course for the next four quarters.
Expectation timeline: Stay prepared by knowing what to expect on a weekly basis for the first three months of our partnership.
Technical SEO: Increase rankings by helping visitors better navigate your website and search engines better crawl it.
Local optimization: Increase your visibility and search real estate by ranking your Google My Business page in local results for your most trafficked keywords.
Medical business listings: Be discoverable across dozens of medical directories and review sites, not just on Google, so your patients can find you no matter where they look.
Conversion Optimization: Turn website visitors into patients with content optimized for conversions, not just Google.
Patients: Does it add value to the patient’s’ journey, regardless of what Google might think? It better, because last time we checked, Google doesn’t pay your bills. Patients first. Then Google. Always.
Authority: Authority is the currency of SEO. Become the online authority your offline experience deserves by sharing subject-matter expertise with your community.
Reputation: 77% of patients use online reviews to qualify doctors at the beginning of their search. Without high star ratings, you can forget SEO.
Conversion tracking: Take the mystery out of SEO: measure the efficacy of your SEO by how much revenue and profit it generates.
Business listing analytics: Monitor how your patients interact with your brand everywhere online, not just Google and Bing.
Reporting: Monthly analytics that tell us where we should go, not justify where we’ve been.
The cornerstone to your online presence
77% of patients start with search
~ Search Engine Land
86% of people search for a local business weekly; 58% search daily
~Search Engine Land
51% of all website traffic on average comes from search engines ~Business2Community
76% of local searches result in a phone call to a business
~ Hubspot University
Frequently asked questions
More than 77% of patients look for doctors on search engines. Being accessible to your patients when they’re looking for you allows you to drive prospects to your website that you know, without a doubt, intend on making a purchase.
Yes, but our contracts don’t include terms (e.g. 6 months or 12 months). We’ll absorb the risk and earn your business each month- you can cancel anytime with a 60-day notice.
We use later-stage metrics to determine the efficacy of your SEO program (leads, consultations, and revenue). Because rankings and traffic don’t always mean more patients.
SEO can take 6-12 months to have an impact on your bottom line since changes made today might not change search results until months later. If you need business yesterday, we recommend leveraging your existing patient base first. SEO is a long-term strategy.
For the first three months of our relationship, we’ll follow a weekly expectation timeline as we build the foundation to your SEO program. No surprises. But the majority of our time will be spent on the first three phases of the approach section above
Let our experience be your guide