Paid Ad Campaign Marketing
Reach the right audience, at the right time, on the right platform through a paid search marketing strategy.
Cross Platform Management (CPM)
We advise the most effective platforms to advertise with and manage them ALL. It’s that simple and transparent.
An infrastructure for new business
Pay per click, called PPC for short, is basically paying for online advertising. You tie your ad to keywords, which is a way to target the right audience. When someone searches for that keyword or keyword phrase, your ad appears. Every time someone clicks on your ad, you pay a fee. Now you know a little about pay per click management New York-style.
Pay per click or PPC for doctors has become the best way to reach a local, targeted audience. And PPC medical marketing results are immediate. Your practice starts showing up in keyword searches from Day One.
Paid Search Process
Our pay-per click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief: Define client information & business goals along with all required information to properly complete discovery process
Paid Media Audit: Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics
Keyword Research: Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit
Competitive Analysis: Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
Paid Media Strategy: Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget
Measurement Planning: Document measurable short-term and long-term goals to evaluate campaign performance
3. Landing Page & Campaign Set Up
Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.
Content Implementation: Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase
Technical Implementation: Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy.
Short-Term Adjustments: Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Campaign Adjustments: Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)
5. Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs,
and goal tracking and adjust project plan based on results.
Monthly Performance Report: Define client information & business goals along with all required information to properly complete discovery process
Quarterly Review: Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
Enhanced Targeting With Paid Media Marketing
Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:
Keyword Targeting For Medical Practice
Uses keywords designed to direct visitors who are likely to be interested in your services
Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you’ve still paid for the click. The landing page for each PPC ad should be highly relevant to the search.
Matching Options: You can specify whether to bid on broad match keywords, (e.g. a bid on “website design” will show your ads for the query “website design company”, but also “website design awards”, or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword “jobs” in an ad group with the broad match keyword “website design” will display your ad for the query “website design company”, but not “website design jobs”
If you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Princeton Dentist).
PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
The Juniper team has been outstanding for our plastic surgery group. They are knowledgeable, easy to work with, honest, straightforward and REALLY know how to increase business. I can say there has been no other marketing group who has ever done as much in a short time for us!
How Much Should You Spend on PPC?
A PPC medical marketing campaign doesn’t have to be expensive, but below a certain level, it becomes a poor investment. The exact amount to spend on an Internet marketing campaign depends on:
- The size of your practice
- Your marketing budget
- The strength of your competition
- The number of keywords you want to cover
While each of these points is an important factor, the last one gives you the most flexibility and power. The Juniper team can do the competitive keyword analysis to steer you toward the most profitable keywords so you spend money wisely on targeted ads that help you achieve your goals.
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