Search Engine Optimization (SEO)
If Your Prospects Use Search,
You Need SEO
Our small business marketing agency is 100% focused on ROI. That means we pay attention to two things:
- growth
- keeping costs low (especially important to small businesses with less flexibility in their budgets)
Today’s SEO is more straightforward from a mechanical execution perspective. The real challenge continues to be the strategy behind website structure, keyword selection and content.
Local SEO
If you’re a small to medium-sized business then showing up on Google’s local results is imperative to maximizing visibility. Ranking organically is also very important to local businesses, but showing up on Google Maps or the local 3 pack is vital to attract people in your immediate vicinity. We increase rankings on the local side by building authority and auditing your citations to make sure everything is consistent with your name, address and phone number (NAP). The days of relying on foot traffic and referrals are gone. Without ranking on Google local your business might as well not exist. It’s time to start getting more customers through your door.
National SEO
National campaigns generally involve big businesses or eCommerce companies that need to reach a broader audience. The biggest difference between local and national campaigns are the competitiveness of the keywords being targeted and the time it takes to achieve meaningful results. Campaigns at this level involve a long-term investment and a tremendous amount of patience to be successful. When competing nationally it’s important to understand that you’ll be battling against huge brands with substantial authority and unlimited budgets. You’ll need to step up to the plate with an aggressive budget to compete in this arena.
SEO Audits
If you’re a small to medium-sized business then showing up on Google’s local results is imperative to maximizing visibility. Ranking organically is also very important to local businesses, but showing up on Google Maps or the local 3 pack is vital to attract people in your immediate vicinity. We increase rankings on the local side by building authority and auditing your citations to make sure everything is consistent with your name, address and phone number (NAP). The days of relying on foot traffic and referrals are gone. Without ranking on Google local your business might as well not exist. It’s time to start getting more customers through your door.
PPC Management
If you’re looking to instantly show up at the top of Google or social sites then PPC is the way to go. Dive into any market and start bidding on the keywords your customers are searching for or have interest in. It is by far the quickest most effective way to start driving targeted traffic to your site. Don’t be fooled by the simplicity of setting up a PPC campaign. Getting it started is the easy part but having it return a significant ROI is another story. Managing these platforms and actively adjusting your campaign is something that should only be handled by professionals. PPC management is a crucial component to any marketing campaign and shouldn’t be ignored.
Our Approach
Brief
The purpose of the brief is to get an accurate definition of your business and growth goals. The client explains their business, target audience and the goals of the website – is it supposed to wow a young visitor with exciting imagery and modern videos? Or is its function to allow no-nonsense online shopping for an average parent?
Planning
Through research and brainstorming sessions, Juniper will outline ideas and concepts for the website that would fit the client’s specifications. An important part of this is usually the information architecture, which basically defines how the content will be structured throughout the website and how a visitor will access it.
Design
This is the step where the website starts to take shape. Juniper will now have all the data needed to start working on the actual look of this project. Depending on the size and scope of the project, we select several pages to be designed and shared with the client, along with a style guide for the overall website.
Development
Once the designs are approved both internally and by the client, we move into development. WordPress is generally our content management system (CMS) of choice – along with about half the internet. It’s mobile friendly and, most importantly, easy for our clients to update and maintain post-launch and into the future.
QA & Testing
Quality Assurance is a vital role after development development is complete. At this stage we test everything internally, and allow the client an opportunity to test the site fully before launch. This allows us to pinpoint specific issues directly on the live (staging) site, and keeps the testing phase of work as efficient as possible.
Launch
Finally, we flip the switch and the website is live! We make it sound so simple but it’s a refined process that ensures both a smooth launch and smooth handoff to the client for ongoing management. With all clients, we run through a comprehensive content management training, demonstrating how to update content and manage the site internally.
Projects
Juniper is a full-service digital marketing studio for businesses looking to improve their digital presence. We develop custom, lead generation websites and/or provide the Inbound Marketing services that produce Internet visibility and traffic for websites. Our clients can select a bundled package of digital marketing services for a fixed monthly retainer or individual services to fill a specific need.
1601 N Fuller Ave, STE 602
Los Angeles, CA
Remote work in:
New Yory City, NY
Princeton, NJ
© 2022 Juniper Consulting Group. All Rights Reserved.
a los angeles based boutique creative digital consulting studio