What us SEO (Search Engine Optimization)

Search Engine Optimization

Our SEO Services can help your business grow by focusing on three key areas: Higher search engine rankings, quality website traffic, and measurable results

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What is SEO (Search Engine Optimization)

SEO simply refers to cultivating all the factors that tell search engines (such as Google, Bing, and Yahoo) what your website is about and that it is deserving of top rankings. It’s how search engines know what results to display when you submit a query.

The search engines are constantly assessing everything related to your firm online and connecting that to your website. They evaluate this in comparison to other firms like yours, and they rank them all in order of their perceived value in relation to the search query.

Search engines such as Google pride themselves in providing searchers the most relevant and helpful results, and they track every interaction between a searcher and website to constantly inform the decisions they make. That’s why at Juniper we believe SEO requires constant care and upkeep. It’s the long game, and while there are clear factors to influencing this, there are no magic tricks.

Utilizing Opportunities for Optimization

Optimizing a website to enhance usability and increase organic traffic can help across the board. Our objective is to deliver a superior experience to your users when they are most interested in your services.

*Results may vary

89%

Improvement in Organic Traffic*

129%

Improvement in Organic Leads*

79%

Improvement in Total Pageviews*

Encouraging Organic Web Traffic with SEO

Successfully leading the audience through the conversion funnel begins at the initial web browsing or discovery period. Having a thorough understanding of what type of content and website features search engines prioritize is essential for developing an effective SEO strategy that achieves a substantial rate of conversion. When a site is fortified with both educational information and a user-friendly architecture, it is more visible to those surfing the web. Calculated website optimization increases the probability of conversion by appealing to potential consumers early and keeping visitors engrossed in the material.

Building a strong foundation

Optimization

Local optimization involves improving a business’ ranking in unpaid, organic search engine results. The goal is to increase web traffic and return on investment (ROI) without relying on paid advertising campaigns. Combining SEO with local search optimization gives our clients a national and regional range of searchability. The critical elements of our local optimization strategy are: Local map pack; Citation development; NAP (name, address, phone number).

Mobile-First

Producing web pages that convert to a clean, readable mobile format also improves visitor interaction and conversion rates. Creating visually stimulating pages is aesthetically pleasing as well as functional. Due to the widespread use of smartphones and tablets, most web browsing is done using mobile devices. At Plastic Surgery Studios, all of our pages are built to include: Easy viewing across devices; Click-to-call features; Meta information; Structured data.

Brand

Building a recognizable and influential brand adds value to a business and its reputation. Including a variety of high-quality, competitive brand profiles is crucial in the SEO process. The easier it is to share site information, the faster word gets around. We generate brand awareness and promote our clients using: Content marketing; Social media; Website design.

ROI

Search engines prioritize unique and authoritative content that is rich with usable information rather than filler. Our Plastic Surgery Studios writing team considers our clients’ goals and demographics to create customized, educational material for every page. We develop personalized content tailored to each of our clients to achieve: Higher authority; Keyword rankings; Fresh content; Stronger relevancy.

What We Optimize

Search engine optimization involves fine-tuning a website from top to bottom. At Juniper Consulting Group, we take a methodical approach to SEO by optimizing the following web page qualities:

Page Titles

Increase click-through rate (CTR) potential and produce the highest number of clicks possible for each web page.

Meta Descriptions

Create clear and concise explanations using specific information for visitors on search engines.

Accessibility

Allows search engine bots to crawl and understand the content of a website efficiently.

URL Structure and Architecture

Refers to the flow of the site, including page navigation, having no duplicate or similar content, and information consolidation.

Site Speed

Ensures that a site loads as quickly as possible, picture sizing is consistent, and the code is consolidated using browser caching.

Frequently Asked Questions

A click-through rate (CTR) refers to the number of times a link or advertisement is clicked on from a search engine list. Using valuable keywords and keyword phrases when composing optimized meta titles and descriptions can result in an increased CTR as well as a higher conversion rate.

Meta descriptions are short, straightforward, and structured statements that describe the content of a web page using authoritative keywords and keyword phrases. While they are not calculated in Google’s search engine algorithm, creating succinct, yet complete meta descriptions can have a powerful impact on CTR and the overall success of a website.

At Juniper Consulting Group, we work with first-rate, dynamic analytics and tracking programs to help with site optimization. Some of the tools we use for SEO are:

  • Google Analytics is a web marketing analytics platform that breaks down sales, marketing, and advertising data to emphasize the favorable elements of a website.
  • Google Search Console (formerly known as Google Webmaster) provides index tracking to increase web visibility.
  • Google’s Structured Data Testing Tool helps to identify the best opportunities for Schema Markup.
  • ScreamingFrog helps crawl a website quickly and identify architecture, errors, redirects, and more.
  • Various Site Speed Tools provide insightful data on how quickly your website loads and helpful information on how to speed it up.

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behind the scenes

Digital Marketing Insights for Financial Service Firms

Financial Service specifics

When it comes to digital marketing, one size does not fit all. The financial services industry has its specifics and depend on your target clients’ decision making process, the pros and cons of your competitors, what marketing channels can be further developed, and overall what approach fits you best. All this depends on what you’re selling and on your specific USPs (Unique Selling Propositions).

At Juniper we’ve developed strategies from scratch for the financial services industry and repurposed them for all other firms within that industry. If we can do it for them, we certainly can do it for you!

Backlinks

In recent years Google has invested in updates that focus on evaluation of quality of websites, which includes the way they have been developed and the content on them, but building a good web of backlinks to your website still remains as one of the best ways to ensure top rankings of your website. Keep in mind, it only works if it’s done right.

The main thing to understand is that it’s not only the number of backlinks, but the quality of backlinks that matters. This means you need incoming links on reputable and relevant websites that relate to your target market. This will not only improve your rankings, but will also bring you referral traffic of people who are actually interested in what you’re selling.

In order to create such backlinks, most online marketing agencies spend hundreds of dollars and a lot of time — but not us. We’ve built unique partnerships with websites from different industries and we know exactly how to use them in order to help your business win. In fact, we even have a way of predicting when exactly we can expect first-page results based on the performance of our back linking strategy. That’s something most SEO specialists simply can’t do.

Content is still the king

Content is still the king and it always will be. Although excepting engaging and useful content, which nowadays should also be SEO-friendly — is not easy to achieve. We combine a few of the most popular content marketing tactics with our top-secret tactics, which we have developed over years through a trial and error approach, to boost your blog posts and landing pages, as well as bringing targeted traffic of qualified leads to your website.

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behind the scenes

Digital Marketing Insights for Financial Service Firms

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