Combine two brands into one, define a new brand look & feel, and elevate awareness of Telaria’s video advertising technology offerings among existing and prospective customers, investors, job seekers and industry press.
The project began with a rigorous discovery phase including 23 stakeholder interviews and an exhaustive competitive and comparative precedent review. Then came the many audits: technology, content, search performance, existing brand materials, and existing property analytics.
In the design strategy phase we worked closely with Telaria’s marketing and communications teams to refine via iterative mood boards a new look and feel for the new website — one that combined the strongest elements of the brand that was being retired with the most recognizable aspects of the brand that was being carried forward.
Then in the user experience design (UXD) and graphic design phases we worked to refine a structure, layout and PCs.
A forward-leaning responsive company website design that champions Telaria’s technology prowess. The final design features a mobile-app-inspired narrow header with a hidden side-menu for an effective and identical navigation experience across multiple screen sizes. Long-scroll vertical page designs also mark a departure from the previous website approach— one that allows web users to digest small chunks of content in a more clean and user-friendly manner.
Finally, the Pimcore 2.0 architecture provides an easy and elegant content management experience where users can preview content updates in real time at multiple screen sizes, before publishing.