Superior Stone & Cabinet

Superior Stone & Cabinet

Superior Stone & Cabinet is a Phoenix-based company that stocks countertops, cabinets, and flooring at wholesale prices. By partnering with Juniper, Superior has been able to get more from their digital marketing and grow their business.

New Leads:▲236%
Site Traffic:▲1140%


We’ve built Superior Stone & Cabinet a responsive website that not only looks great, but all helps potential customers find the information they need quickly.

  • New site has driven a 1140% increase in overall traffic
  • Fast-loading galleries for granite & quartz
  • Highlights the best features of their business


Superior Stone & Cabinet is a great business. With the help of Juniper, they’ve been able to reach more and more customers in their market.

Our all-in-one marketing product has been a positive difference-maker for Superior, bringing in more leads with every month. In their industry, flooring, cabinets, and countertops marketing matters.

Building A Successful Granite Countertops Marketing Campaign

While working with Juniper Consulting Group, Superior Stone & Cabinet has seen incredible growth. We’ll continue to improve their campaign and help them connect with more customers.


When Superior Stone & Cabinet first approached Juniper Consulting Group, they had 4 separate “micro” websites, a less-than-stellar marketing campaign, and a brand that was not clearly defined.

Juniper’s challenge was to establish a solid brand, merge all their websites into one site, and build a flooring, cabinets, and countertops marketing campaign to compete with their big box store competitors like Lowe’s and Home Depot—all with the ultimate goal of lowering their cost-per-lead.

Our Approach

Our team talked with the client to better understand their business, industry, and what set them apart. From there, we started building a sleek, responsive website showcasing their high-quality products and work.

Next, we launched a wide variety of data-driven marketing campaigns to capture leads at all points of the buying funnel. Our all-in-one approach to flooring, cabinets, and countertops marketing resulted in a cohesive campaign that drove leads across all marketing platforms.

The Results

In the time they’ve been our client, Superior Stone & Cabinet has seen their business grow as they access more and more leads (up 236% from when we started). Their increased site traffic (up 1140%) also means more potential customers are seeing their products and deciding to stop by their showroom.