Building A Successful Granite Countertops Marketing Campaign
While working with Juniper Consulting Group, Superior Stone & Cabinet has seen incredible growth. We’ll continue to improve their campaign and help them connect with more customers.
When Superior Stone & Cabinet first approached Juniper Consulting Group, they had 4 separate “micro” websites, a less-than-stellar marketing campaign, and a brand that was not clearly defined.
Juniper’s challenge was to establish a solid brand, merge all their websites into one site, and build a flooring, cabinets, and countertops marketing campaign to compete with their big box store competitors like Lowe’s and Home Depot—all with the ultimate goal of lowering their cost-per-lead.
Our team talked with the client to better understand their business, industry, and what set them apart. From there, we started building a sleek, responsive website showcasing their high-quality products and work.
Next, we launched a wide variety of data-driven marketing campaigns to capture leads at all points of the buying funnel. Our all-in-one approach to flooring, cabinets, and countertops marketing resulted in a cohesive campaign that drove leads across all marketing platforms.
In the time they’ve been our client, Superior Stone & Cabinet has seen their business grow as they access more and more leads (up 236% from when we started). Their increased site traffic (up 1140%) also means more potential customers are seeing their products and deciding to stop by their showroom.