Dr. Ivo Gwanmesia, FACS
Services: Content, PPC, SEO and Conversion
Dr. Ivo Gwanmesia is a surgeon who specializes in facial aesthetic surgery and craniofacial reconstruction procedures. He pursued web marketing services from Juniper Consulting Group to:
- Increase conversion rates
- Improve his brand visibility on social network platforms
- Expand his lead base
Our action plan was to:
- Create landing pages dedicated to fulfilling the needs of the SEM searcher
- Update the ad groups to include targeted keywords
- Update the negative keyword list to illustrate which procedures were not driving results
Creating new, interactive landing pages was an incredibly successful choice. Comparatively speaking, Dr. Gwanmesia received a 643% increase in conversions and 114% increase in goal completion. In fact, there was such a tremendous boost in phone calls that Dr. Gwanmesia’s office could not handle the influx.
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