What is Email Marketing
Generating higher ROI using methodical message delivery via email marketing
contact us and to get a free consultation.
Developing Brand Loyalty with Email Marketing
Strategic email marketing fulfills a crucial part of the conversion funnel: turning an interested audience into active client. The most efficient approach to email marketing successfully nurtures the relationship between a business and its subscribers without being overly aggressive. Emailing enables a direct line of communication with potential consumers and nourishes a strong rapport using new blog notifications, promotional offers, and updates about the firm. The trust that is earned with email marketing increases the likelihood of conversion as well as long-term customer loyalty.
Nurturing Consumer Interest
At Juniper Consulting Group, we offer our clients tailored email programs for lead nurturing and establishing mailing lists through the use of custom-designed layouts. Email marketing is a persistently growing online medium and has a history of stability, unlike websites or social media. In this new-age paperless and mobile communication climate, email is the dominant channel for promoting services and developing relationships directly with your audience. In contrast to social media, which is largely casual and personal by nature, email is considered to be a more professional medium for connecting with respected clients.
Building a strong foundation
Email Marketing Tools
Making that connection with potential clients by strategically asking for email subscriptions and regularly reaching out to your subscribers can have a tremendous impact on your marketing campaign. At Juniper Consulting Group, we offer several options for email marketing using the following tools:
An online database and marketing program that strengthens the relationship between you and your subscribers through timely messaging, business update notifications, and sending promotional offers via email.
Can be integrated with email management tools for efficient subscriber interaction and higher conversion rates. Additionally, there are various design and placement options for pop-up ads, making each advertisement entirely customizable.
Newsletter Sign Ups
Live on a web page and are positioned for optimal email acquisition from site visitors.
Frequently Asked Questions
Juniper Consulting Group uses MailChimp, Active Campaign and Mailshake, email marketing platforms that help you engage with your audience and develop brand awareness. These tools can invigorate your business and expand its web capabilities across a variety of channels using automated marketing, integrated ad campaigns, and analytical reporting.
Information about our clients’ services is expected through email because email marketing requires a user’s consent ahead of time. Most people prefer promotional content via email over other channels because it is an open and direct communication platform that features:
- Consensual marketing
- Appeal to a larger audience
- Transparent subject lines
Several indicators can be signs of good email marketing, from an increase in click-through rate (CTR) to a higher number of conversions. Web analytics and testing tools offer detailed assessments of your email marketing campaign so that we can highlight fruitful elements and alter or remove the components that are not yielding positive results.
Subscribe To Our newsletter
behind the scenes
Digital Marketing Insights for Financial Service Firms
Get Your Free No Obligation Consultation Today
The First Step towards Growth
ON OUR CALL WE’LL DISCUSS:
- A review of your current marketing
- Discuss a sketch of our marketing approach for you
- Get a feel if Juniper is right for you