How Can my Firm Use Content Marketing?

Inbound & Content Marketing

Encouraging user engagement through unique and personalized web content

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Understanding Content

Unlike ad copy, which is designed to sell a service, content is essentially information marketers put out there to be consumed by internet users.
Content can take many forms, and encompasses the written word as well as designed visual elements. Here are just some of the forms of content we create, curate, and promote as part of our clients’ strategic marketing:

  • Website content
  • Blog posts
  • Social media promotions
  • Articles
  • Press releases
  • Newsletters
  • E-books
  • Infographics
  • Reviews/testimonials

Captivate Your Audience

The Juniper writing team carefully constructs all content to represent each clients’ business goals and personality while incorporating the specific and useful information online users are searching for. Creating valuable, customized content is the cornerstone of online marketing. Content marketing is a calculated sales strategy designed to help our clients connect with their target audience by contributing to various components of site optimization, including SEO, social media, and SEM.

Building a strong foundation


Regular delivery of informative web content establishes our clients’ authority status in their field, attracting a higher click-through rate (CTR) and boosting search engine visibility. At Juniper Consulting Group, our writing team develops trustworthy and educational material to achieve leadership using progressive content marketing tools.


Developing compelling content is essential for improving and maintaining site excellence. Working mainly with proficient in-house writers and editors ensures that our clients are getting maximum-quality content. Each member of our writing team is highly trained to deliver knowledgeable, industry-specific writing to every web page by emphasizing: Technical and emotional needs of the audience; Authentic information; Client feedback;


Producing a mix of high-conversion pages with standard text-based pages draws interest to any website. A harmonious page design paired with optimized writing enhances the user experience and entices a higher volume of site visitors. Juniper Consulting Group creates interactive design layouts that complement unique, relevant compositions using: Custom layouts; SEO-driven content; Contemporary design principles.


We tailor our clients’ blogging program to meet their firms goals, establish thought leadership, and provide visitors with educational resources they can use. At Juniper consulting Group, our writers help maintain visitor attention and client involvement with the community by posting blogs on a routine schedule and adding engaging blogging elements.

It’s all about ROI

In their strive to create appealing, likable, and shareable content, many marketing specialist forget that their clients ultimately hire them to increase revenue and profits. Our revenue-centric approach to inbound marketing includes both attracting more readers (which means your content shouldn’t just be top quality, but should also be SEO friendly) and taking them through a proven-to-work process. This process includes different stages that include: interesting the client, engaging them, making them take action, getting insight into how to inspire them to take the next step (i.e. contacting you for a consultation) and nurture them to do it over and over. This process consists of generating and correctly distributing various type of content, including videos, targeted e-mails, articles, retargeting ads, and much more.

What gets measured, gets improved

What gets measured gets improved, but how do you measure the effectiveness of content? Sometimes, generating high quality content brings long-term benefits to your business that are difficult to quantify. However, by identifying your specific goals and using the latest software on the market — including the ever-evolving HubSpot software — we manage to analyze what parts of our inbound strategy work better than expected and what parts can be improved. This means continuous optimization that inevitably leads to better results. And the unmeasurable long-term benefits? They’re still there for you to enjoy.

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