How Can my Firm Use Content Marketing?
Inbound & Content Marketing
Encouraging user engagement through unique and personalized web content
contact us and to get a free consultation.
Unlike ad copy, which is designed to sell a service, content is essentially information marketers put out there to be consumed by internet users.
Content can take many forms, and encompasses the written word as well as designed visual elements. Here are just some of the forms of content we create, curate, and promote as part of our clients’ strategic marketing:
- Website content
- Blog posts
- Social media promotions
- Press releases
Captivate Your Audience
The Juniper writing team carefully constructs all content to represent each clients’ business goals and personality while incorporating the specific and useful information online users are searching for. Creating valuable, customized content is the cornerstone of online marketing. Content marketing is a calculated sales strategy designed to help our clients connect with their target audience by contributing to various components of site optimization, including SEO, social media, and SEM.
Building a strong foundation
It’s all about ROI
In their strive to create appealing, likable, and shareable content, many marketing specialist forget that their clients ultimately hire them to increase revenue and profits. Our revenue-centric approach to inbound marketing includes both attracting more readers (which means your content shouldn’t just be top quality, but should also be SEO friendly) and taking them through a proven-to-work process. This process includes different stages that include: interesting the client, engaging them, making them take action, getting insight into how to inspire them to take the next step (i.e. contacting you for a consultation) and nurture them to do it over and over. This process consists of generating and correctly distributing various type of content, including videos, targeted e-mails, articles, retargeting ads, and much more.
What gets measured, gets improved
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behind the scenes
Digital Marketing Insights for Financial Service Firms
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The First Step towards Growth
ON OUR CALL WE’LL DISCUSS:
- A review of your current marketing
- Discuss a sketch of our marketing approach for you
- Get a feel if Juniper is right for you