UI/UX, Back-End,
Front-End, Graphic Design


Joel – UI/UX Designer
Dan – Developer

Sadaf Amiri is the lead interior designer for Avery BOLD. With her personal style, along with her background in fashion and design merchandising, she has always had love for creative design.



Create an unconventional yet user-friendly website – innovative, with a clean and simple design that communicates brand values and showcases multi-media content. Site that spreads the message: “A well designed space, captures your personality and brings it to life. We at Avery Bold do just that”
  • Develop easy-to-find and easy-to-navigate mobile friendly website
  • Showcase each type of content: interactive books, animated stories and picture books, audio stories. Create an experience people want to share with others
  • Persuade to download app and subscribe


Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.
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