A Sense of Ease
Remember that prospects will associate their experience with your brand and website as equal to their future experience with you. Make it a reflection of your values and style, but above all, make it simple and effortless to use.
Along with the flow of your website, ease of use should be a top priority. Make it easy for prospective clients to inquire about working with you. Clearly outline your services and the first steps they should take.
Branding elevates your business and services in the eyes of your dream clients. Just like you would design a building to feel unified, a cohesive brand design (logo, font, color palette) builds trust, comfort, and connection.
The branding on your website should be cohesive and consistent. It should accurately reflect you, your business, and your services. Simultaneously it should support the goals of your website without distracting visitors.