What is A/B Testing?

A/B Testing.

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A/B Testing

A/B testing (sometimes called split testing) involves comparing two versions of a web page to see which one is the better performer. Two web pages are shown to similar visitors at the same time.

Every business website wants visitors to convert from being mere visitors to something else. For e-commerce sites, this conversion is almost always a consumer making a purchase. The rate at which a website is able to do this is known as its “conversion rate”. Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers.

A/B testing enables online business to make the most of their existing traffic. While the cost of acquiring paid traffic can be significant, the cost of increasing conversions is minimal. The return on investment of A/B testing can be massive because even minor changes made to a landing page or website can result in major increases in leads generated, and thus higher sales and greater revenue.

Our A/B testing service offers all this and more. We are committed to improving your ability to generate income by discovering how and why people are or are not converting from mere visitors to full customers. And we promise results.

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